According to Japan Probe, Kirin has launched a new volley in the war on warm beer with Ichiban Shibori Frozen Nama. They use what looks like a soft-serve machine to dollop a layer of frozen beer foam on top of your delicious Kirin at -5 degrees Celcisus! They say it’ll keep the beer cold for another half-hour which is pretty… cool.
I think I like the idea of this a little better than the beer brewed slightly stronger so you could pour it on the rocks… though I’m quite honestly not going to turn down either… and I can’t wait to try both!
You can see the full press release at http://www.kirin.co.jp/brands/IS/campaign4/index.html (Japanese).